Project Goal: Create relevant social content to promote the brand Wines of Sicily.
Process: For Wines of Sicily social I was the head designer in charge of building cohesive branding that connected with Wines of Sicily's consumers from limited resources. For these social posts I worked with an art director and together we would find ways to unite the visual with the company's social media goal and the current branding, while also pushing new ideas on visual communication.
Takeaway: My biggest success working for Wines of Sicily was connecting the company with more consumers. I did this by increasing brand empathy through visual communication, which overall boosted their social media presence.
Other social work I have created.
Process: For these social posts I wanted to challenge myself by using motion in eye catching ways. As well as, combining many elements into a design that is easily comprehensible and visually pleasing.
Takeaway: Through this process I have become more knowledgeable on creating complex/high quality posts for businesses that are fun for the consumers and highlight certain aspects of the brand.
Goal: Create an e-vite in which the branding is centered around for Papa Johns x Cool Ranch Dorito Papadilla Launch Event
Process: I played a significant role in developing this e-vite within a tight timeline. The primary goal of this design was to craft a fun and cool e-vite that would entice media and influencers to the event. My challenge involved effectively presenting the provided information while incorporating a fresh branding approach that captured both Papa John's and Doritos branding. I experimented with different layouts, color palettes, imagery and overall concept direction. Eventually, we arrived on this look and feel. One example of how we tied event details to the branding is through the use of neon, which is reflective of the neon signs at the event.
Takeaway: My biggest success in this project was was developing the branding for an event that had evolving details. This challenged me to think and build out this project from a wider perspective.
Goal: Use six different advertising techniques to promote a product/company.
Background: Through the use and understanding of the different advertising techniques: beauty, authority, scary, reciprocity, funny and words. I was able to build a full advertising campaign for the company touchland hand sanitizer.
Process: My process included brand research, to further understand the target audience and to build off of the previously established branding. I also took a deep dive into the different ways each advertising theme could be expressed and current popular culture themes. Finally, I experimented with the design to create ads that could be understood at a moment's glance, while also creating visual interest.
Takeaway: Overall, this project came together to create a cohesive campaign that is simple and effective. Each theme focuses on highlighting a different, yet important aspect of the product/company in a entertaining way that aims further build the company consumer relationship.
Retail Packaging
Goal: Redesign Palmer’s Coconut Oil’s Packaging
Tool: Illustrator & InDesign
Process: I chose Palmer’s Coconut Oil because this is a great product that I enjoy using often. Although, I felt the current packaging was outdated. Therefore, I wanted to create an eye-catching, tropical, fun, yet sophisticated health design that would draw in more consumers.
Takeaway: I believe my biggest successes in this project were the bold color palette, along with the strong typography. Also, by wrapping the words 'Palmers' and 'Coconut' along the sides of the box, I was able to bring in a visual interaction between all of the panels.